New Balance is dedicated to helping athletes achieve their goals. Its been their mission for more than a century to focus on research and development. Its why they dont design products to fit an image. They design them to fit. New Balance is driven to make the finest shoes for the same reason athletes lace them up: to achieve the very best. New Balance, is dedicated to helping athletes achieve their goals. Its been their mission for more than a century. Its why they dont spend money on celebrity endorsements. They spend it on research and development. Its why they dont design products to fit an image. They design them to fit. New Balance is driven to make the finest shoes for the same reason athletes lace them up: to achieve the very best.